When global businesses think of entering Africa, Nigeria is often the first destination; and for good reason. With over 220 million people, a rapidly growing middle class, and one of the continent’s largest economies, Nigeria is both a marketplace and a launchpad into the wider African continent.
Why Nigeria is the Gateway to Africa
1. Population & Demand: Nigeria accounts for nearly 1 in 6 Africans, creating unmatched consumer demand across industries — from FMCG and fashion to tech and infrastructure.
2. Strategic Location: With major ports in Lagos and trade links to West Africa, Nigeria offers easier access to surrounding markets.
3. Diverse Economy: Beyond oil, Nigeria is a hub for manufacturing, agriculture, fintech, and construction: sectors where global players can thrive.
4. Youthful Workforce: Over 60% of Nigerians are under 25, a dynamic, entrepreneurial generation driving innovation and consumption.
The Challenge: Market Entry Isn’t Easy
Many foreign companies face hurdles when entering Nigeria:
• Regulatory and compliance complexity
• Distribution network gaps
• High operational costs without local knowledge
• Difficulty identifying trusted partners
How Dhruv Star Supports Your Entry:
At Dhruv Star, we simplify market entry and growth in Nigeria:
• ✅ FMCG Exports & Distribution: We help global FMCG brands distribute effectively to Nigeria’s 8,000+ retailers.
• ✅ Contract Manufacturing: From beverages to household goods, we enable cost-efficient local production.
• ✅ Africa Business Gateway Services: We provide market research, compliance support, and direct connections to trusted partners.
• ✅ Construction & Infrastructure Support: For companies looking to build or expand facilities in Nigeria.
Why Work With Us
• Head office in Lagos, with branches in Abuja & Port Harcourt
• Established customer and partner network across industries
• Deep local expertise with international standards of service
đź“© If your company is exploring Africa, Nigeria is the right place to start and Dhruv Star is the right partner to guide you.
Send us a mail on info@dhruvstarng.com today!
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